Internet Marketer's Manual review

What Is Internet Marketer's Manual?

The man behind the Internet Marketer's Manual is Robert Hinchcliffe, who is also the creator of the marketing blog Hinchcliffe-Online.

According to the site, Hinchcliffe began his journey as an internet marketer in around 2001, leaving his traditional employment to become a full-time caregiver for his disabled daughter.

Seeking alternative ways to bolster his modest pension, Hinchcliffe turned to online marketing, with a focus on article writing.

The Manual website was registered, in Hinchcliffe's name, in December of 2016. Hinchcliffe-Online was registered in April of that same year. The address listed is a residential neighborhood in East Sussex, England.

Hinchcliffe, before retiring, was a professional composer, music instructor, and oboe player. He also maintains a website, Hinchcliffe-Music, which acts as a professional CV and venue for marketing instructional materials.

Internet Marketer's Manual Product

The Manual is an 86-page e-Book that contains a series of 50 articles, exploring and providing explanations for all aspects of internet marketing.

Topics include identifying a marketplace and choosing a niche, sourcing products or services, writing sales copy, marketing and promoting strategies, and setting up online sales portals to name a few.

The retail price of the e-book is $9, purchasable through ClickBank. This also provides a 60-day money back guarantee. Also, anyone who purchases the Manual also receives a bonus e-book, Affiliate Marketing Explained, for free.

This second e-book does what it says on the tin – it provides an entry-level overview into affiliate marketing methods.

Internet Marketer's Manual Opportunity

Unlike many ClickBank marketers, Hinchcliffe does not offer an affiliate opportunity to market the Manual. The decision seems odd, considering how he's including an e-book explaining exactly how to run an affiliate campaign as a bonus.

He may have decided not to in order to keep his e-book affordable, as selling products through affiliate programs require offering affiliates a cut of the sale price. This would have led Hinchcliffe to at least double the retail price to retain his profit margin.

Internet Marketer's Manual Verdict

Hinchcliffe seems a right old bloke, based on our examination of his three websites.

His music site contains enough corroborating evidence to support his claim that he retired early to take care of a disabled daughter, and he has a prolific body of work on his blog site offering insights on internet marketing.

All of this transparency reinforces Hinchcliffe's position as an expert in his field – both in writing effective marketing copy and in playing the oboe.

Hinchcliffe's products available for sale seem to be geared for individuals who are just starting out with internet marketing.

This isn't to say that intermediate and/or advanced marketers won't be able to glean any useful insight from the Manual or the free content on his blog site – it just seems that novices will likely get the most benefit.

To this end, it seems that Hinchcliffe may be undervaluing his products. Offering a collection of 50 articles on internet marketing for just $9 is an incredible bargain, but it's likely selling himself and his value short.

This is made even more clear by the inclusion of a bonus e-book as well and by the lack of any affiliate marketing opportunity linked to the Manual.

This is all conjecture and speculation, of course, but it almost seems as if Hinchcliffe is not especially concerned with making much profit from this project and is instead devoted to providing much-needed education on internet marketing for an eminently affordable bargain price.

Other internet marketers would easily charge double, triple, or even four times the price that Hinchcliffe is charging for his Manual, but he instead decides to market it at just $9.

Combined with ClickBank's famous 60-day money back guarantee, there is literally no risk to anyone who wants to see if Hinchcliffe's guidance is worth the price of admission or not, especially if you're just starting out in internet marketing.